BMW and Brilliance are prepared to
lauch a new brand for the Chinese market. The name of the new brand could be
Zhi Nuo and the first model will be based on the BMW X1 model.
The Chinese market is extremely
attractive for European auto manufacturers, so they adapted their offer to
appeal to customers in Asia. BMW will soon launch the new brand especially
designed for China, say sources close to the German auto manufacturer.
The Chinese press says that the new
brand will be called Zhi Nuo, which in translation means “promise”. Other
details of the new brand developed by BMW are yet to be expected, but it is
speculated that the first model could be based on the current generation of the
X1 crossover or the previous generation of 3 Series (E90). Although there is no
official confirmation from BMW, this move is kind of obvious because the
Chinese Government is forcing for European auto manufacturers to develop
independent brands for China within existing partnership to avoid additional
taxes. If BMW will launch a Chinese subsidiary brand, it will also recieve the
right to build a new factory with their partner Brilliance in Shenyang.
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